|get this dress here!|
The term “Influencer” is getting thrown around quite a bit these days and the topic seems to be more polarizing than whether or not Ross and Rachel were actually on a break. Some people have no idea what the term even means while others are desperate to be crowned with such a glorious title. Upon hearing the term, you might instantly imagine famous bloggers, vloggers and instagrammers like Alexis Ren or Zoella. We watch them get showered with free gifts from incredible companies or go away on fancy vacations, completely free of charge. And then we discover that they’re not just getting free stuff, they’re getting PAID on top of that! It seems more like a fantasy than an opportunity accessible to anyone, right?
|the lovely Lo Shepherd is an amazing Micro Influencer!|
One of the most challenging parts about speaking to such a small audience though, is staying motivated. Of course the initial attraction to such a dream job can begin to wane once it becomes clear how difficult a career path this can be. Working your way up the ranks can be filled with tons of rejection, frustration, confusion and quite obviously, this can all get exhausting! And if you thought you hated learning about algorithms in High School math, try growing your Instagram following and THEN come talk to me. It’s easy to see that it ain’t easy!
|Sade Solomon is another fantastic Micro Influencer|
I felt like such a loser sandwich with a side of lame-o fries! (which, coincidentally, is probably the dorkiest thing I could’ve said at that moment.) I was worried that people would make fun of me and I basically planned on keeping it a secret until I was somehow magically, already famous. Guys, please do not do this. You’ll be hindering your growth SO. MUCH. If you have multiple social media accounts that you can be using to share all your hard work, don’t keep quiet out of fear!
Who are you choosing to spend your time with? Is there anyone in your life who totally doesn’t get what you’re trying to do? The answer is often a resounding “yes,” and more often than not, the critics make up a majority of the people we’re surrounding ourselves with. Here’s the thing though: you are the average of the five people you spend the most time with. And when you think of it like that, spaces for the Top 5 should get a lot harder to fill.
Sadly, we can’t always cut the negative people out so easily, nor should we do this. Sometimes these Negative Nancy’s just need a more positive influence in their life, and that could ultimately be you! But if you’re in a situation where you feel really alone and misunderstood, surround yourself with light. Read books, listen to podcasts, follow blogs, watch videos. Find others who will help build you up in whatever form you can. And DON’T EVER take advice from anyone other than the people who are in the places you want to be.
GETTING STARTED & HOW TO GROW
6. JUST DO IT
So maybe you haven’t even started yet and you’ve been wondering how you should. And don’t worry because I’m going to give you the greatest possible tip you can ever hear, ready? In order to start, all you have to do is…
Yes it’s that simple. Stop thinking about it, stop tossing it over in your head and coming up with a million excuses not to do it. Just. Start. That’s the only way you’l learn, grow and figure out if this is right for you! A year from now, you’ll be so much happier you started when you did!
On any platform that allows you to buy your following just to keep up appearances, DO NOT DO IT. First of all, it’s lame. Second of all, now more than ever, it’s painfully obvious when your following is fake. And if you ever want to land brand deals and foster a good relationship with companies, this is only going to hurt you.
Remember how I mentioned the fact that companies are always looking for engagement rates? This is because they won’t want to pay you to work with them if you have 100k followers, but only 100 likes on your pictures. To them, this is a bad sign. It tells them you’re either not honest or not able to hold anyone’s attention and in their eyes, investing in you won’t be as profitable as investing in someone else with a truly engaged following.
These days, companies are beginning to grow weary of anyone claiming to be an influencer due to the unfortunate arrogance surrounding the term in many cases. Many people expect to walk into a room and say they’re a blogger, just to get the perks without actually doing the work. But this mentality ruins it for those of us grinding day in and day out. Every time a company gets burned by one of us, it makes it that much harder for all of us to prove that we are serious.
Confused about how exactly to get paid? The good news is, there are plenty of resources out there to help you! So let me break it down.
For starters there’s the affiliate route, where you can earn a percentage of the sales you generate by using affiliate links for the products you discuss on your platforms. You can use a website like MagicLinks in order to generate those links and after you’ve made over $50 worth of revenue, you’ll get a check in the mail! Plus, it’s FREE to sign up and they can help you get connected with brands looking for people to work with.
However, the real money comes from getting sponsorships and brand deals. If you’re creating good content and your engagement looks promising, brands might start reaching out to you even when your following is small! That’s right! Stop telling yourself you have to be a superstar in order to work with anyone. Brands often want to work with smaller Influencers! And they can find you more easily if you create accounts on places like Fohr or Influenster which are almost like a LinkedIn profiles for influencers. Again, it’s free to sign up as an Influencer, and once you’ve created a profile, companies will be able to reach out to you directly or send you stuff to review!
After you’ve done a little research and feel comfortable giving it a shot, I recommend starting with local brands. Many smaller business local to your area might be in the same boat you are! They’re working hard to grow and they’ll be grateful for the help. You might even have more of a following than them! And you might be able to convince them to spend a portion of their marketing budget on you.
Remember that launch party I discussed in Tip #2? Well I managed to get 5 different local companies to sponsor the event and help me create a raffle basket worth over $250. I bought a basket for $6 at Michaels, but the rest was paid for entirely by those brands. And I did this by using Julie’s technique of Service Based Pitching! It’s powerful and it works, even for Micro Influencers.
|Julie Solomon is not exactly a Micro Influencer but she’s an incredible person to learn from!|
With peace, love and pixie dust,