Wear is… Loïs Rosemary?

Hi! Welcome back to Wear is She Wednesdays, a series that highlights one special girl each week to let her shine! Every Wednesday, we feature a different “she,” and get the scoop on her style, what makes her tick, and how the heck we can learn to be as awesome as she is. Today we’re asking the question everyone wants to know… Wear is Loïs Rosemary?

Copenhagen style
Copenhagen style via Loo Rosemary


From the perfectly pastel world of Loïs Rosemary comes an endless stream of candy colored style ideas. Coming all the way from Holland, Loïs brings us a youthfully vibrant take on fashion from overseas.

More than just her fashion sense however, she's inspiring in her overflowing love for creativity and how willing she is to pursue it. Through her exuberance, she reminds us to be playful in life and to follow our hearts. Keep reading for her thoughts on her exploding closet, fancy yogurt and the challenge of covering your ass.

Copenhagen style via Loo Rosemary
Copenhagen style via Loo Rosemary

Hi Loïs! Please introduce your wonderful self! 

My name is Loïs, I am 17 years old and I live near Amsterdam in Holland. I am obsessed with everything concerning creativity and style. I love fashion, painting, styling, photography, graphic design, playing hockey and singing. I just graduated, earlier than expected due to Corona. After my graduation I am taking a gap year.

I am planning on spending much time creating things, working, traveling and all the things I love to do. I really want to go to Copenhagen again, since I have fallen in love with this incredibly inspiring city. Highly recommended if you love Danish design, fashion and art! I decided to attend a folk high school in August and I really hope it goes as planned.

1. How would you describe your personal style?

My style really depends on my mood and what I am into that time, it varies quite a lot. One day I could be really ‘urban’, then I wear: an oversized hoodie with some graphic, rough denim boyfriend jeans, an oversized short jacket, big hoop earrings and a big chain necklace. I always to give it a classic touch like heels or an elegant bag.

Then the other day, I am wearing pantaloons, a white fluffy sweater with balloon sleeves, a trench coat and my cowboy boots. Oh yeah, and lots of necklaces. I love to combine many styles together and try out new things. My style is a mix of: urban, classy, edgy, minimal, girly, Danish, cowgirl, vintage, boho, retro and a lot of pastel colours. I loveee the 90s vibe toooo!

2. Who or what are your current biggest style inspirations?

Emma Moldt, Josefine HJ, Vivian Hoorn, Matilda Djerf, Alice Violier, Mikaela Hallan, Lexsowet, emnita and Ella Karberg And the list goes on and on and on. I love so many!

Copenhagen style via Loo Rosemary
Copenhagen style via Loo Rosemary

3. How did you discover your personal style or are you still discovering it?

I have always been someone who was obsessed with fashion and styling. At the age around 10, I was trying to make my own clothing. Nothing good came out of that haha. Over the years I have developed my style as it is now. Looking back on the first years of high school, I dressed quite basic. I wore a lot of simple graphic shirts from Brandy Melville. A bit later I was really into pink sweaters with stripes, flared leggings and black boots everyone had at that time. I guess we all go through phases.

A year or so ago, I was really into buying a lot of fast fashion items. It was cheap, easy and I liked the feeling of buying something new. I scanned the ‘new in’ page of ZARA, Bershka and every day hunting for new styles, I knew all collections by heart. At a certain point, I realized that this was completely out of mind and decided to stop. Ever since, my policy has been that I only buy vintage and second hand myself and receiving gifts from brands that I love. But still my closet is exploding. It has been a long road, made several mistakes when it comes to styling. But what’s better than laughing at your old-selfs.

At this point, I am really into the Danish style of dressing and mixing it with a lot of vintage comfy stuff. Honestly, you can often find me wearing a simple old 501 Levi’s, a cute top, an oversized blouse, heels and hoop earrings.

4. What's on your thrift list right now?

I don’t have a lot of great shorts that are both comfy and stylish (and cover your ass) so I am on the hunt for those. What I am also really into lately are vintage jewels, with big pearls and colourful beads. Oh and don’t forget cute bags and vintage tops, they are always on the list 😉

Copenhagen style via Loo Rosemary
Copenhagen style via Loo Rosemary

5. What's your go-to midnight snack?

My favourite Kettle brand crisps; sea salt balsamic vinegar. Best ever tasted! I also love crushed cookies with yoghurt and fruits on top as a late-night snack, tasty and still kinda healthy.

6. And the bonus question I like to ask everyone before they go: what's something you're really proud of right now?

Almost hitting 10k! It has been a dream for so long and I am finally coming really close. I am also really proud of all the work I have pulled of so far and grateful for all the amazing brands I got to work with. I am seventeen and I feel quite lucky for doing this.

Where else can we find you, Loïs?

Pinterest: Loorosemary

Shop my closet! Here is the link to my United Wardrobe: https://unitedwardro.be/u/2mPU?plcl

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