Wear is… Amanda Halkias?

Hi! Welcome back to Wear is She Wednesdays, a series that highlights one special girl each week to let her shine! Every Wednesday, we feature a different “she,” and get the scoop on her style, what makes her tick, and how the heck we can learn to be as awesome as she is. Today we’re asking the question everyone wants to know… Wear is Amanda Halkias?

Amanda Halkias of Helen the Brand
Amanda Halkias of Helen the Brand


Ambitious, witty, bold... these are just some of the wonderful words to describe Amanda Halkias. She's a woman filled with soul and an appreciation for things of the past. And in a daring feat of bravery, did the thing so many of us wish to do: left her career to follow her heart.

Amanda is now the proud owner of Helen the Brand, a vintage clothing shop with sustainable, artful living in mind. And with so many vintage gems to explore, scrolling through her curated collection feels just like treasure hunting.

Today of course, we have the pleasure of getting to know the woman behind the brand, so before going off to see what unique pieces you can score, keep reading for her thoughts on self evolution, granola girls gone glam and insanity.

Hi Amanda! Please introduce your wonderful self! 

Hi! My name is Amanda Halkias, but my friends call me Mandy. I'm a creative based in Brooklyn, NY and a Gemini sun, Pisces rising, libra moon–yes, I believe in it! I recently left the corporate fashion industry and turned my love for all things old into a full-time career as a vintage collector and shop owner. I think I might adopt a cat soon. 🙂

Amanda Halkias of Helen the Brand
Gingham pants outfit

1. How would you describe your style?

I would describe my style as classic, feminine, and vintage with a touch of modern trend. I love puffy silhouettes and getting dressed up as much as possible 🙂

2. Who or what are your current biggest style inspirations?

My biggest style inspirations as of late are coming from old films and television series like Mad Men, Mrs. Maisel, and Dirty Dancing. I've even found myself pulling out sketch pads and trying to quickly draw different looks that the characters are wearing to use when I'm shopping or thrifting!

Amanda Halkias of Helen the Brand
Amanda Halkias of Helen the Brand

3. How did you discover your personal style or are you still discovering it?

I think I'll always be evolving my personal style with the way I evolve as a person. However, I think I've reached a point now where I am much more grounded in who I am and what I like that I will mostly refine my current style with age.

One thing I am working on is looking back and instead of cringing over things I used to wear–laughing it off and taking it as a necessary chapter in my evolution of self.... although I'm really glad I'm over my art school grunge phase ;')

4. What's on your thrift list right now?

Right now I am hunting for a woven leather sandal similar to the Row Gaia sandals from this season. I love a granola girl gone glam moment and these are such an easy item to get the look thrifted!

Amanda Halkias of Helen the Brand
Amanda Halkias of Helen the Brand

5. Where would you go on your ultimate dream vacation?

My dream vacation is one where I retire for a few months to the small house my relatives own on the island of Nisyros in Greece where I would just live off the land, paint, cook, sew, sunbathe, drink wine and dance under the stars every night. Wait, why am I still here...

6. And the bonus question I like to ask everyone before they go: what's something you're really proud of right now?

Right now is a really difficult time to put into words for so many reasons, but I am taking this universal pause as a way to reconnect to the people and things that matter to me the most and to pour myself into my small business.

I am proud of myself for leaving a 9-5 job that didn't serve me and despite many many obstacles right now I am determined to succeed and I don't plan on giving up. Some call this a form of insanity, maybe they're right!

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