Wear is… Jessica Valdes?

Hi! Welcome back to Wear is She Wednesdays, a series that highlights one special girl each week to let her shine! Every Wednesday, we feature a different “she,” and get the scoop on her style, what makes her tick, and how the heck we can learn to be as awesome as she is. Today we’re asking the question everyone wants to know… Wear is Jess Valdés?

Jess Valdes of Avec Desire
Jess Valdes, owner of Avec Desire


Florida native, Jess Valdés, is an inspiration all around. Between the way she chooses to explore her personal style and her risk-taking personality, this enigmatic woman is one you simply can't ignore.

Her dreamy online vintage shop, Avec Desire, has been featured by the likes of Vogue and i-D Magazine and is chock-full of effortless, elegant pieces. Also, she rocks the hell out of her Doc Martens, just sayin'. Without further ado, keep reading for her thoughts on dressing for your mood, ugly sweaters and one of a kind thrift finds.

Hi, ! Please introduce your wonderful self!

Hi there! My name is Jessica Valdés, or just Jess, as everyone calls me. I’m 26. I am based in Central Florida in a small town just outside of Orlando. I graduated from the University of Central Florida with a bachelor’s degree in advertising and public relations, and I’m currently the owner of an online vintage shop called Avec Desire. 

1. What does personal style mean to you? 

To me, personal style means wearing whatever you want depending on your mood that day and not caring what other people think of your outfit choices. As long as you feel comfortable and confident in what you’re wearing, that’s all that matters. I also think personal style is just that…it’s personal. And we shouldn’t judge other people for what they choose to wear, because everyone’s style is so different and that’s what makes the world so unique and amazing! 

Jess Valdes owner of Avec Desire

2. Is there anything in your wardrobe that has special memories?

There are quite a few things in my wardrobe that have special memories. But the one that stands out the most is this yellow, brown and purple, striped long cardigan that I bought in the sale section in Forever 21 my freshman year of high school. It’s literally the ugliest thing and I’m pretty sure it has holes in it, but I wore it all throughout high school. I still have it, I don’t have the strength to let it go because it just has so many memories from my teenage years.  

3. How did you discover your style? 

I think I would have to say I discovered my initial style in my freshman year of high school because that’s when Gossip Girl first premiered and honestly I based all of my outfits off of every character, but mostly Blair Waldorf (lol). But that’s when I started really getting into fashion and just dressing for myself. My style now is definitely a lot different than it was when I was in high school. I’d say I discovered the style I have now probably within the last two years.

Jess Valdes owner of Avec Desire
Jess Valdes owner of Avec Desire

4. What’s one tip you could share for finding your personal style?

One tip I would suggest for finding your personal style is to go thrifting! If you think about it, there is just a bunch of stuff strewn everywhere in thrift shops and nothing is set up perfectly like it is in Zara or Urban Outfitters (where they are basically putting together tables and mannequins with outfits, suggesting items you should buy together).

In a thrift or second hand shop, you are pretty much forced to go treasure hunting and you end up finding pieces that really speak to you and that no one else will have. Over time you will find that you have collected these special pieces that are unique to you and your style!

5. Is there anything on your thrift list right now? 

Yes! Shoes! I find it so hard to find cute shoes that are in really good condition and that are my size. So finding good quality shoes is definitely number one on my thrift list right now!

Jess Valdes owner of Avec Desire
Jess Valdes owner of Avec Desire

6. And the bonus question I like to ask everyone before they go: What’s something you’re really proud of right now?

Something I’m really proud of is basically dropping everything I was doing at the time and taking a risk starting my own vintage shop about a year and a half ago. I didn’t know if it was actually going to turn out to even be something. But I did it and put all of my time and effort into it, and now I am able to do it full-time! My shop has been featured on Vogue.com and just recently on i-D magazine’s Instagram in a special series they have, so I’m pretty proud of those accomplishments! 

Where else can we find you, Jess?

You can find me on Instagram, @jessmvaldes, where I share personal style and lifestyle content. I also have an account for my vintage shop, @avecdesire, where you will find all things vintage shop related like new arrivals, sales, etc. My shop website is https://www.avecdesire.com

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