Wear is… Beth Jones?

Hi! Welcome back to Wear is She Wednesdays, a series that highlights one special girl each week to let her shine! Every Wednesday, we feature a different “she,” and get the scoop on her style, what makes her tick, and how the heck we can learn to be as awesome as she is. Today we’re asking the question everyone wants to know… Wear is Beth Jones?

B. Jones style outfit
Beth Jones outfit


4 years ago now, the YouTube gods were kind enough to leave a video from Beth Jones in my suggestion box and I was instantly hooked. She's a fearless stylist and avid thrifter who believes in always playing dress up and wearing whatever makes you feel incredible, despite what others might think.

Her YouTube channel, instagram and now book, Outfit Magic, are packed with so much thrifty goodness and the joy she feels when getting dressed transcends the screen so palpably, you'll want to play dress up too.

Between her bright personality and her endless creativity when it comes to personal style, she's someone you simply can't help but adore! Don't be surprised if you soon find yourself binging her glorious fashion content or thinking "maybe I should make this better with a blazer..."

It's an honor to feature Beth today, so keep reading for her thoughts on confidence, starting her channel and Carrie Bradshaw.

Beth Jones in her wardrobe
Beth Jones gingham dress outfit

Hi, Beth! Please introduce your wonderful self! 

I am Beth Jones. I work as a fashion stylist and I have a Youtube Channel. I am located in Orange County. I am all about ALWAYS PLAYING DRESS UP, hunting for treasures in thrift stores, and mixing old with new. 

1. Who or what inspired you to start your YouTube channel?

I started a Youtube Channel in 2010 to share hair tutorials on my fashion blog, but didn’t invest too much time into building my channel. In 2015, I was pregnant with my 2nd son and found myself watching a lot of Youtube videos and got inspired to bring new life to my fashion blog by bringing people into the world of thrifting for vintage treasures. 

2. Clearly, Carrie Bradshaw is one of your biggest style icons. What is it about Carrie that inspires you so much and who or what else is inspiring you currently?

Carrie Bradshaw was the original queen of playing dress up. To me, everyday she was a new character. She let everything around her inspire her outfits, often mixing in vintage. I am currently really inspired by the 80s and 90s.

Beth Jones midi skirt outfit
Beth Jones zebra shirt

3. You're fearlessly experimental when it comes to your personal style. Have you always been so confident or did you learn to be?

I honestly always have been. I am more of a theatrical person so I have always loved to play dress up. I’ve never minded if I stood out in a crowd. 

4. What do you love most about thrifting and vintage and is there anything on your thrift list right now?

I love never knowing when I am going to find a surprise. I love how a find inspires all kinds of outfit ideas. I love the inspiration that comes with it. I am currently looking for winter skirts (pleated or plaid), 90s Mary Jane shoes, and wide-leg high waisted trousers.

Beth Jones and Taylor Made Style
Beth Jones Gucci outfit

5. What exciting things can we expect from you and B. Jones Style this year?

Even more video content (IGTV, Youtube, etc). I love sharing through video, so definitely more of that. Some new B. Jones Style products. And hopefully, some exciting travel adventures!

6. And the bonus question I like to ask everyone before they go: what's something you're really proud of right now?

I am proud of the ALWAYS PLAY DRESS UP community that has been formed through B. Jones Style. It is really exciting that B. Jones Style is less about me and more about all of us.


You can find Beth on her YouTube channel, B. Jones Style, her instagram, @bjonesstyle, and on bjonesstyle.com! And be sure to pick up a copy of Outfit Magic for some serious style inspiration and thrifty tips that'll have you creating your own sartorial magic in no time! 

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